It’s been just over three and half years since we opened our gallery & store and that time has just flown by. Starting any new business is something of a whirlwind for the first couple of years, with everything so new it takes time to understand the ebb and flow of the day to day business rhythm and to really understand what your customers want once the initial hype and excitement has passed.
We always knew we wanted to make the most of our building and to really define the gallery & interiors store into their own spaces instead of them both competing in one small room. We knew that expanding our store would give us the opportunity to increase the range of home accessories that we sell (in answer to our customer’s requests) and to give the gallery much needed breathing space so visitors could step back and truly appreciate the photography without distraction.
So this is what we did.
My studio was at the rear of the gallery but was really too good a space not to be used as shop floor. With some serious de-cluttering and a mega spring clean we moved the studio to the basement (luckily a space which has natural light) and got to work transforming the back room.
We wanted the new interiors space to feel very different from the gallery, which requires a crisp blue light to highlight the photography. We wanted the new room to feel cosy and cocooning, dark and inviting, for people to feel intrigued by what was hiding behind the bright gallery space.
We opted for dark green walls and soft amber lights to draw visitors through from the gallery. What I particularly love about dark walls is how colours just pop against it, perfect for our colourful collection of designs.
The extra space has finally given us the opportunity to create a display for our fabric by the metre service – this was not something that was apparent in our previous shop floor.
One of our best selling products lines has always been our home fragrance range of candles, diffusers and wax melts so we decided to expand the choice of fragrances and give the packaging a bit of a refresh too featuring our new logo. The new fragrances include:
Ginger lily & Ylang Ylang
Seaweed & Juniper
Eucalyptus & Bay
Rosewood & Moss
Blackberry & Bay
Cedarwood & Geranium
The new fragrances are currently available in our store and will be added to the website over the next couple of weeks.
The Diffusers have had a makeover too, now available in black as well as white jars with wooden caps presented in tube gift boxes. We have also expanded our wax melt range which are now available in all 12 fragrances.
With more space we have been able to source a larger range of home accessories, still keeping most items affordable at under £20 - as before, this will be an ever changing range, we would like you to find something new every time you visit. Perfect timing for Mothers Day gift inspiration!
Hope you have enjoyed a little tour around our new gallery & store and we hope you pop in to have a good look around for yourself.
Bye for now